Emotions play a big part in our business lives – whether we recognise it or not. For the self-employed and the small business owner this is even more important as the success or failure of your business rests entirely with you – and therefore also with your emotions. So we need to not only recognise […]
It doesn’t take much to find out what is the biggest fear about online marketing for local business owners. A short conversation will quickly produce the answer:”How can I be sure it will work?” Followed, equally quickly, by: “But I haven’t got time to find out how to do all that stuff!” When your day is […]
The vast majority of adult Internet users watch video online — 78% according to the Pew Internet Project. Whether it is on their mobile devices while travelling or sitting at their desk. The reality is that video is the nearest you will come to face to face interaction – and is by far the best […]
The Sunday Times is good at marketing. After all, it is the premium Sunday newspaper. Yet when I picked it up from the newsagent’s shelf today I found it wrapped in what looks at first glance to be the sort of grease-proof paper my mother used in the kitchen. Closer examination shows that this is no […]
While we spend our time trying to reel in prospects with our online marketing – what do our prospects actually think of us? Our results in signups and sales will tell us what is going on with those who have entered our marketing process but what about all those who see our offering but stay […]
Many owners of bricks and mortar businesses feel that ecommerce and online marketing are not for them. Yet a recent survey showed that business with both a high street and an online presence make almost 30% more in revenue.And it’s not only the level of sales but also of customer satisfaction according to a Price […]
A business owner has to get their marketing right. And for offline business owners that means Online Optimisation of an offline business. The results of their business are what puts food on the table for their family and a roof over their heads, maybe even keep other shareholders happy. It has to get done, it […]
Click on the location below to go to the relevant Eventbrite booking page. To register for Wakefield on 14th January To register for Huddersfield on 23rd January (waiting for link) If you are visiting this page then I’m guessing you’re a business owner or manager here to find out what you might learn at my […]
The 10 minutes it takes to watch this video will probably be the most useful 10 minutes you have spent all year and will provide you with the foundation stones of the strategy you need to develop your business model. Incorporate the principles identified here into your business offering and you WILL increase your sales […]
Habits are defined as routines of behavior that are repeated regularly and tend to occur subconsciously.But what’s that got to do with marketing our business?Habits are defined as routines of behavior that are repeated regularly and tend to occur subconsciously.It was Jim Rohn who said; ‘Work harder on yourself than you do on your business’, […]
