Direct Response Websites
We aim to make all our websites effective at building your business. That means helping you to make sales rather than some woolly objective like 'promoting your brand'.
So you need to get a response from your visitors to enable you to develop a relationship with them that will lead to a sale. Maybe now, maybe later - but with no relationship there will be no sale. Our websites designed to generate a response from visitors are called 'direct response websites'.
Manage Your Own Site
If you want to manage your own website after we have built it for you then we offer a cutting edge 'what you see is what you get' editor that makes editing your content an absolute breeze.
Unlike the standard editor that can get clogged up with all sorts of code, it shows you in the editor exactly what is going to appear on your finished page.
What It Looks Like
The general design of a site is called a theme. Although each theme comes with particular characteristics built in the appearance of all of our themes is infinitely flexible using our visual editor.
Available Themes For Bespoke Sites:
Click on the grey bar with the theme name in the list below to open out a demo example and choose which one you prefer.
Great for any site where the blog plays an important role. The theme comes with some very large and bold Focus Area designs, so you can combine the blogging element with strong and clear calls towards your conversion goal. The design leans towards a serious and professional look, but not so serious that it slips towards corporate boredom.
Luxe is equally suitable for static landing pages where the aim is conversion to sales or for blogging to create credibility. The features are the same as in FocusBlog, so the main difference is the design. In Luxe the design is all about quality and authority. Present something on Luxe and it will automatically look more expensive.
This theme is great for any brand that wants to convey this luxury feel and I’d also pick this over FocusBlog for a personal blog (as opposed to a business blog).
Ignition was built with sales pages and marketing sites in mind. Again, the feature set is the same as in the previous themes, but design choices set it apart. Ignition’s design is great for anything tech oriented or anything else that needs to look sharp and modern. A unique feature in the theme is the “ribbon” Focus Area that can be added to the top of pages. It’s quite subtle and uses up very little space, but it’s a great way to advertise something across all pages of your site.
Minus has a minimal design, consisting mainly of text and white space. There are two advantages to this kind of design: first, it’s a very content-focused design, since there’s nothing to distract from your content. The design “gets out of the way”, so to speak. Secondly, the minimal style is suitable for almost any topic in any market.
Minus is also the first theme to offer a grid-style blog layout and rounded featured images as theme options.
The Squared theme sets itself apart with a daring flat design. Two big points with this theme are: the main content area is 800px wide, giving you a lot of space to work with. It’s also a very good width for embedding videos in your content. The second unique point is the title section, which displays the post/page title as well as audio players and video players (for those post formats) prominently at the top. The title section can also be customized with background images, overlays and more.
Squared makes for a bold and daring website. It can also be more playful than something like FocusBlog or Luxe.
The Voice theme’s unique feature is that it doesn’t have a header. Instead, it has a sidebar with a static and a scrolling part. This changes many aspects of the theme and it also puts the content front and center. In fact, it adds a strong emphasis to the content as well as (optionally) the author of this content. It’s great for personal blogs or any kind of site where new content is published often. The Voice is probably by far the strongest blog of any theme, but as a trade off it’s less universally appealing than the other themes. Depending on what your particular brand or business is, Voice will either be a terrific or a terrible choice. There’s no in between.
Designed for engagement with your community this is the best theme for magazine sites and authority sites.
Behaves like a magazine. Designed for:
- Ad revenue - built in ad management system to target ads according to context. Split test ads against each other. Ads can be responsive.
- Social media - Shows social engagement icons in multiple locations - according to page or on individual posts. Post slider - this type of post tends to generate high levels of social sharing.
- User engagement - Home page customiseable by category, colour allocation. Large featured images on sidebar posts. Infinite scrolling:Related posts show infinitely below individual posts.
Pressive is a beautifully designed theme with an impressive array of landing pages and features relating to the Page/Post Title area.
The Custom Title Section Image feature, allows you to set custom colours for individual posts, show the featured image as a background, set custom overlays and more. This visual play on the title area is a great way to really make your posts and pages pop out from the canvas and give that added layer of design elegance without compromising site effectiveness and conversions.
- Solid Background Colour
- Overlay Colour
- Image Background with Overlay
- Image Background with Dotted Pattern
- Image Background with Gaussian Blur
Content within the Title section. Not only can you change the colours and background images of the title header but you can also add your own title content, great for creating subheadings that hook the visitor into reading your article?.
Storied was built with blogging in mind. It comes with many stunning layouts to display your content and it fully supports multi-media post formats (images, audio posts, video). As you can see, there's also an emphasis on images. You can add a full-size background image to your site and posts look fantastic when you add featured images to them.
The main content area is particularly wide. This is great for media posts because it allows you to add wide images and high-resolution videos in your content. At the same time, the sidebar (which is optional) is slim, but still fully functional. All the usual widgets are available and functional even in the slimmer sidebar.