Local Business Owners Biggest Fear
It doesn’t take much to find out what is the biggest fear about online marketing for local business owners. A short conversation will quickly produce the answer:”How can I be sure it will work?” Followed, equally quickly, by: “But I haven’t got time to find out how to do all that stuff!” When your day is […]
Video Marketing In 2017
The vast majority of adult Internet users watch video online — 78% according to the Pew Internet Project. Whether it is on their mobile devices while travelling or sitting at their desk. The reality is that video is the nearest you will come to face to face interaction – and is by far the best […]
Why Is My Sunday Times Wrapped In Kitchen Paper?
The Sunday Times is good at marketing. After all, it is the premium Sunday newspaper. Yet when I picked it up from the newsagent’s shelf today I found it wrapped in what looks at first glance to be the sort of grease-proof paper my mother used in the kitchen. Closer examination shows that this is no […]
What Do Our Prospects Think Of Us?
While we spend our time trying to reel in prospects with our online marketing – what do our prospects actually think of us? Our results in signups and sales will tell us what is going on with those who have entered our marketing process but what about all those who see our offering but stay […]
Persuasive Principles To Increase Your Business Profits
The 10 minutes it takes to watch this video will probably be the most useful 10 minutes you have spent all year and will provide you with the foundation stones of the strategy you need to develop your business model. Incorporate the principles identified here into your business offering and you WILL increase your sales […]
G is for Guarantee
A guarantee may have all sorts of legal and financial definitions depending on where and how it is used. But in the selling process it’s purpose is to affect the psychology of the prospect. This is true of any marketing and selling process, wherever it is carried out – and online we work in a […]
E is for Email
E-mail remains a powerful communicator and time-saver for business owners. Yes, there always seems to be too much of it but consider that all online marketing is a numbers game and some email does get to your target market – and that email is free – and then ask yourself if you can think […]
Direct Response Marketing
Direct Response marketing is designed to generate an immediate response from consumers to the extent that the consumer response can be measured.This ability to measure the result of individual aspects of the marketing effort is what distinguishes it from more generalised marketing such as brand recognition and gives it the ability to provide immediate information […]
Call To Action
It’s a fact that people respond better to being told what to do with a specific call to action than to vague requests or suggestions. This is particularly appropriate when they have expressed some interest in your product and changed from being a visitor to your website to being a prospect. Now you need to move […]
Autoresponders
An autoresponder is a computer program that automatically answers e-mail sent to it. An ‘Out of Office’ message is probably included in whatever software you use to manage your own email. An ‘out of office’ message is the most basic example of an autoresponder. However, for marketing purposes we are interested in more developed versions […]