Yet a recent survey showed that business with both a high street and an online presence make almost 30% more in revenue.

And it's not only the level of sales but also of customer satisfaction according to a Price Waterhouse Coopers recent survey.  And as all business owners know; happy customers are repeat customers and repeat sales are the easiest and lowest cost sales to make.

Established high street brands that have not paid sufficient attention to the move of their customers to the online space are finding once distant e-commerce brands not only arranging local collection points but also opening up next door to them on the high street.  The online brands making use of the feedback they get in the digital world to understand what customers like and want.

In an effort to remain relevant to their customers wants, major retailers in the US are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.

There remain lots of businesses that choose to stay in one niche or the other; off-line or on-line.  Yet they are at risk by defying the evidence of a shift in shopping habits spreading progressively across all of society.

Yet the data also reveals that although consumers are increasingly using mobile to browse and compare, they revert to their desktop and in-store outlets to actually purchase.  

And it is in the preference of consumers to buy in store that gives local business owners the edge.  Ensuring that they have an online presence to enable consumers to find their offering and then using the online presence to bring prospects quickly and easily to their door where they can convert them most easily into customers.​

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The post Window Shopping By Mobile – But Buying In Store appeared first on Online Marketing For Business - Dewsbury.

Click on the location below to go to the relevant Eventbrite booking page.

To register for Wakefield on 14th January

To register for Huddersfield on 23rd January (waiting for link)

If you are visiting this page then I’m guessing you’re a business owner or manager here to find out what you might learn at my presentations to the Federation of Small Business meetings in:

• Wakefield on 14 Jan
• Huddersfield on 23rd Jan

So just spare me 2 minutes and I will tell you why you should be one of these FSB events.

Your primary interest is in making profits. And to do that you need sales and to make sales you need leads.

Now, I specialise in online marketing – incidentally, your market is steadily migrating online. Whatever line of business you are in – the world is moving online. So at some stage you need to grasp this particular nettle. And the only way you get leads online is by appearing on Page 1 of Google when your prospect is searching for what they want to buy. And I’m going to tell you exactly that.

How to appear on Page 1 of Google at the very moment when your prospects are searching for what they want to buy – and you want to sell to them.

Not only that, I will show you how you can get multiple entries on Page 1 – which not only promotes your identity – but also pushes your competition down onto Page 2 – where they are virtually invisible..

Now this works for all businesses but is particularly applicable to local businesses. And by local I mean if your customers come to your premises to buy or if you deliver your goods or services to the customers location.

Even if that’s not you – it’s still a great way to ensure that you are building your online presence on solid foundations.

Naturally, if we’re going to be talking about search results then we will be talking about Google. Usually, this is seen as a battle with this online monster in which YOU, as a small business, stand no chance. But give Google what it wants and it will turn into your business partner. As always, win – win is always the best result.

So if making more profits from more leads by turning Google into your online partner is of interest to you then click one of the links below to register for:

• Wakefield on 14th January (lunchtime) or
• Huddersfield on 23rd January in the evening.

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The post FSB – Local Search Marketing Presentations appeared first on Online Marketing For Business - Dewsbury.