SEO – Search Engine Optimisation

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SEO or Search Engine Optimisation is the art and science of making sure that you website shows up on Page 1 of Google - and that can be tough!

More than 90% of internet users in the UK use Google to search for goods and services;
                 ...and 75% of users never go past Page 1.

So if you want your business to be found online you absolutely have to be on Page 1 of Google for the keywords your prospects are searching for if your online marketing strategies are to be successful.

The first question you have to ask is whether your business is ‘local’ or not. If customers visit your property to buy goods or services or if you deliver goods or services at your customer’s premises then your business is ‘local’.  If you are not local then Google considers your business to be global – and don’t waste time arguing the point – that’s just the way it is.

It’s important to understand which one your business might be because if your business is ‘local’ then Google offers a golden opportunity to rank on Page 1 with little effort – you just need to know how. So if your business is local then you should be reading our Local Search Marketing page.

After you have dealt with Local Search Marketing then you can move on to other methods of optimising your site so that it appears high in the search engines. We do that as well.

Getting found online in your market area is the first mountain you have to climb to win the online marketing game.

If you want to work with a business that understands both local and global marketing then call us now at Internet Business Solutions on 01924 459244 to discuss your SEO needs.