Category Archives for "Marketing"

Video Marketing In 2017

Youtube video for marketing

The vast majority of adult Internet users watch video online — 78% according to the Pew Internet Project. Whether it is on their mobile devices while travelling or sitting at their desk. The reality is that video is the nearest you will come to face to face interaction – and is by far the best […]

What Do Our Prospects Think Of Us?

While we spend our time trying to reel in prospects with our online marketing – what do our prospects actually think of us? Our results in signups and sales will tell us what is going on with those who have entered our marketing process but what about all those who see our offering but stay […]

G is for Guarantee

G-is-for-Guarantee

A guarantee may have all sorts of legal and financial definitions depending on where and how it is used. But in the selling process it’s purpose is to affect the psychology of the prospect. This is true of any marketing and selling process, wherever it is carried out – and online we work in a […]

E is for Email

E is for email

​ E-mail remains a powerful communicator and time-saver for business owners. Yes, there always seems to be too much of it but consider that all online marketing is a numbers game and some email does get to your target market – and that email is free – and then ask yourself if you can think […]

Direct Response Marketing

D is for Direct Response Marketing

Direct Response marketing is designed to generate an immediate response from consumers to the extent that the consumer response can be measured.This ability to measure the result of individual aspects of the marketing effort is what distinguishes it from more generalised marketing such as brand recognition and gives it the ability to provide immediate information […]

Call To Action

Call To Action

It’s a fact that people respond better to being told what to do with a specific call to action than to vague requests or suggestions. This is particularly appropriate when they have expressed some interest in your product and changed from being a visitor to your website to being a prospect. Now you need to move […]

Autoresponders

Autoresponders

An autoresponder is a computer program that automatically answers e-mail sent to it. An ‘Out of Office’ message is probably included in whatever software you use to manage your own email. An ‘out of office’ message is the most basic example of an autoresponder. However, for marketing purposes we are interested in more developed versions […]