Bruce Bird
Author Archives: Bruce Bird

H Is For Habits

H is for Habits

Habits are defined as routines of behavior that are repeated regularly and tend to occur subconsciously.​But what’s that got to do with marketing our business?Habits are defined as routines of behavior that are repeated regularly and tend to occur subconsciously.​It was Jim Rohn who said; ‘Work harder on yourself than you do on your business’, […]

G is for Guarantee

G-is-for-Guarantee

A guarantee may have all sorts of legal and financial definitions depending on where and how it is used. But in the selling process it’s purpose is to affect the psychology of the prospect. This is true of any marketing and selling process, wherever it is carried out – and online we work in a […]

E is for Email

E is for email

​ E-mail remains a powerful communicator and time-saver for business owners. Yes, there always seems to be too much of it but consider that all online marketing is a numbers game and some email does get to your target market – and that email is free – and then ask yourself if you can think […]

Direct Response Marketing

D is for Direct Response Marketing

Direct Response marketing is designed to generate an immediate response from consumers to the extent that the consumer response can be measured.This ability to measure the result of individual aspects of the marketing effort is what distinguishes it from more generalised marketing such as brand recognition and gives it the ability to provide immediate information […]